Peterson Auto Group builds new home for its General Motors Chevrolet, Buick, and Cadillac franchises on Cloverdale and Fairview in Boise.

BOISE, ID – The groundbreaking ceremony for Peterson Auto Group’s newest dealership, Chevrolet, Buick, and Cadillac, will take place on Thursday, May 24 at 11:00 am. This historic event will be held at Peterson’s new location on the NW corner of Cloverdale and Fairview in Boise.

This project encompasses over 10 acres of land in which the 52,000 square feet building will reside. Construction will begin this month with the estimated target for completion being March, 2013. Participating in the ceremony will be CEO and President, Mark Peterson; Chairman, Marvin Peterson; General Manager, Rod West; Steed Construction; and Chevrolet and Cadillac Representatives. The event is open to the public.

This new addition to Treasure Valley gives hope to the area’s economy as the year-long project will supply many local jobs. The building will be constructed by local company, Steed Construction, along with other local sub-contractors. Additionally, once complete, Peterson Chevrolet plans to employee over 100 people for operational purposes.

The new dealership will be easily accessible to everyone in the Treasure Valley, as it sits just a few blocks east of Eagle road on Fairview. “It will come equipped with a quick lube and car wash for customers’ convenience and provisions will be made for the modern electric vehicle,” said General Manager, Rod West.

‘We’ve been an automobile force in the Treasure Valley for nearly 85 years,’ states Chairman, Marvin Peterson. The Auto Group was established in Treasure Valley in 1928 and currently has 11 franchises consisting not only of Chevrolet, Buick, and Cadillac, but also, Toyota, Scion, Lexus, BMW, Dodge, Chrysler, Jeep, and Ram. The Auto Group acquired the Chevrolet franchise in August of 2007. The new facility will be Peterson’s fifth built facility in the Treasure Valley. The Auto Group completed its new Toyota and Lexus dealership on Fairview in March of 1992, Peterson Stampede Dodge in Nampa in April of 2001, the Peterson Body Shop on Fairview in June of 2005, and Peterson BMW on Fairview in November of 2005.

For more information regarding this groundbreaking ceremony, please contact Tanier Glauser at 208.323.5132 or

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