Experience Buick Gives Boise Customers an All-Inclusive Luxury. New 24-month leases deliver convenience, peace of mind and entertainment.
Boise – Peterson Chevrolet Buick Cadillac in Boise has announced a new initiative that supports the brand’s continued mission to redefine itself as a modern luxury automaker and leader in customer satisfaction. Experience Buick offers the security and convenience of a 24-month lease for Boise area drivers that includes routine maintenance, an OnStar Directions and Connections plan and SiriusXM radio, all bundled into one simple monthly payment.
Buick sales have increased two years in a row with four all-new or significantly revised products introduced during the same period. Experience Buick is available on all models– the Enclave luxury crossover SUV and the LaCrosse, Regal and Verano luxury sedans.
“Boise area drivers continue to discover the strong Buick lineup,” “The Experience Buick program will provide customers an all-inclusive worry-free driving experience that includes the security and convenience of routine maintenance.” Also included in every Experience Buick lease is a bumper-to-bumper warranty for the duration of the lease and beyond – four years or 50,000 miles (whichever comes first.) Regularly scheduled maintenance includes services like oil changes and tire rotations.
Experience Buick should help build lasting relationships between Boise customers and Peterson Chevrolet Buick Cadillac, according to DME Automotive, a marketing solutions and research provider in Daytona Beach, Fla. “Programs like this are a strong strategy for raising customer retention rates,” said Doug Van Sach, DME Automotive vice president of Strategy & Analytics and author of “The Changing Service Loyalty Landscape” white paper. “By removing cost from the decision about where to service a vehicle, Buick is creating the opportunity for dealers to establish a service relationship with their customers based on expertise and workmanship rather than on discounts and promotions.”
“Because the leases are all-inclusive, younger buyers, who are more price sensitive, will be inclined to return to a dealership for their service needs,” Van Sach said. The Experience Buick lease is offered through Ally Financial.